Kim Greenfeld

Principal, Campo Verde Solutions

Kim is the founder of Campo Verde Solutions, a consulting firm to the organic and natural food industry with a primary focus on private label programs. In this role Kim provides expertise in product development, growing innovative private label programs, sales management, marketing, and packaging. Kim specializes in connecting manufacturers to retailers, resulting in high quality and profitable private label partnerships.

Kim has over 20 years of product development and private label expertise honing her craft in companies such as Trader Joe’s (nearly 17 years) and Whole Foods (4 years). As the Coordinator of Buying at Trader Joe’s, she opened Trader Joe’s East resourcing all perishable items from local East Coast Vendors. At Whole Foods, she introduced hundreds of items to help Whole Foods expand their natural and organic private label set into unique, value-added items. Her expertise for developing innovative and unique private label programs and staying on top of product development trends have gained her respect in the retail food industry. Kim sits on several industry advisory boards.

Among her skills are product sourcing, pricing negotiations, logistics, regulatory issues, marketing, packaging, and many other aspects surrounding development of products and programs. She is fluent in French and Spanish. Kim holds an AB degree from Occidental College, an MBA in marketing from CSULA, and has experience in both the North American and international food industry arenas. In this capacity Kim has introduced the North American market to products produced throughout the world.

Kim is a dedicated “foodie” who makes food her work and her hobby! She resides in the Boston area.